It's a flavor our palates evolved to prefer over sour/bitter because it is a sign of safe calories. Despite a (to my palate) huge vanilla flavor (one bean per 5 gallons), some people don't taste it. looking at reviews for our Vanillafort, it is amazing how divergent the experiences are. If you say there is a flavor in the beer everyone wants to taste it. So many of the top beers don't taste like "beer" they taste like maple, coconut, bourbon, chocolate, coffee, cherries etc. This is especially true in a small sample or in close proximity to other beers (e.g., tasting flight, bottle share, festival). Once you've tried a few hundred (or thousand) beers, it is difficult to get a "wow" response from malt, hops, and yeast. So what makes beers and breweries score well? It is a result of a collection of factors that are inherent to the sort of hedonistic rating system. I don't think the collective beer rater score aligns with what the average beer drinker enjoys the most or drinks regularly. Whether it is the BeerAvocate Top 100, Rate Beer's Top 50, and Untappd's Top Beers they all show a similar bias towards strong adjunct stouts, DIPAs, and fruited sours. How to Win Untappd (or any Online Beer Rating).
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